Dear Marsatta Family,
My name is Chef Jeffray, and you know me as the Chef of Marsatta Chocolate. Beyond crafting delicious confections, I also feel a responsibility as a business leader, especially within our local community. We're living in unprecedented times, where the choices we make as creators, chefs, and even consumers have profound impacts.
In the sea of promotions and advertisements, it often feels like big corporations are engaging in cash grabs. These large entities have reshaped commerce in the past decade, frequently prioritizing profits over people.
Milton Friedman, a renowned economist, once argued that the primary responsibility of a business is to maximize shareholder value. This perspective has dominated corporate strategies for decades. However, we believe this view is outdated in today's complex economic and social landscape. Commerce must now consider a broader spectrum of stakeholders: our suppliers, farmers, community, and the nonprofits that enrich the South Bay.
At Marsatta, we continually ask ourselves how we can give back and make a meaningful difference. Unlike the giants of e-commerce, who often squeeze suppliers to unsustainable margins, we strive to support fair trade practices and exceptional craftsmanship (learn more about our Fair trade practices in this article). This dedication ensures our farmers receive fair wages and allows us to maintain the highest standards of quality and customer experience through a direct relationship with you.
Many have asked if Marsatta will ever join large online platforms, those elephants in a room. While we have explored the possibility, we recognize the significant trade-offs. Our commitment to our values and our community means we prioritize personal connections and ethical practices over mere convenience and cost-cutting.
This week, we invite you to reflect on the opportunity to support a new style of commerce. By choosing Marsatta, you are not only supporting a small business but also endorsing fair trade, quality craftsmanship, and a company dedicated to the well-being of our local community. To show our appreciation, we are offering a 25% discount on Marsatta gift cards with the code NOTPRIME25. This offer is available until Saturday, July 20, at midnight.
Thank you for supporting the heart of our community and believing in the value of the little guys.
Warm regards,
Chef Jeffray
Marsatta Chocolate
